The ORA project is a unique ecosystem at the crossroads of data science, artificial intelligence, neuroscience and research.
The aim is action-research to detect early signs of polarization and create innovative experimental content designed to engage and connect.
Our aim is to monitor social media platforms in real time to detect emerging resentment. When a threshold of intensity or speed is exceeded, an alert is triggered.
Our first deliverable and tool will be a map designed to understand the nuances that run through groups and communities. A resentment index will help us understand shifts in emotional intensity that fuel polarisation.
This is where the rebalancing comes in - both immediately and over time.
Our objective is to use a network of trusted messengers to offer alternative narratives designed to suggest other perspectives, alternative themes, and multiple view-points. Keeping in mind the diversity of the publics we aim to reach.
Our expertise in computational neuroscience will allow us to measure changes in attitudes.
